Last year social media developers learn more about how their platform use. People got to take advantage of new features and brands presents opportunities to their markets. But some trends stood out in activity and because of this they are expected to be the most popular in 2017. Here are a few to watch this year:
Chatbots Used for Customer Service Support
Studies have shown social media messages used through chatbots by users seeking customer service support grew by 18 percent in 2016. Such companies are looking for ways to stay in close communication with customers and provide support in a way that is fast while producing results. It is easy for customers to use something such as Facebook Messenger to ask a question about a product or service. Companies such as Visa, MasterCard, and many others are using similar chat services improve response time and help more customers at the same time.
Paid Advertising and Post Promotions
The advertising may be in the form of paid content drawing people to visit a website, purchase a product, or engage in a service. Businesses researching their market will work toward developing organic content to really draw in and maintain their base. Studies show more than $40 million will be spent this year across top social media platforms such as Instagram and Facebook for advertising. Last year it was estimated businesses earned revenue of more than $540 million. Plus, social platforms such as Instagram are rolling out new algorithms that really affect paid ads and promoted posts used.
Auto Posting May Slow Down a Bit
Using the auto feature to automatically post content can save time and keep your page current. But companies are looking into other ways to manage their online tools to help encourage page visits that will bring quality followers. Some brands have been hurt by the feature because it was relied upon too heavily. Experts say the concept may lead to businesses learning how to manage their social media content better by looking into ways people want to engage. The future includes building better relations with their market, include responses from a human that are personal, and be a better listen to understand more about what their customers or market wants from them.
Who doesn’t like to go online to do some shopping? After all many deals are available and some are learned from people who are on your friend’s list. Instagram offers a feature known as instant purchase where users can learn more about a product or service by clicking on the promo. Other platforms have similar offers but social media marketers may be on to something. Studies have shown users are more likely to try new products because of such promotions and more people admit they are likely to purchase something they saw online through a brand they follow on social media. Retailers will be sure to jump on other ways to make it faster for consumers to make their purchases.
Facial Filter Use via Facebook and Instagram
Snapchat introduced the concept originally to users but Facebook and Instagram want in on the action. The facial filter is a form of artificial intelligence byway of a digital visual lens. You’ll be able to use your smartphone to talk with others on your list in real time. Facebook has tested something similar in 2016 and Instagram has what they call Instagram Stories that has been used by at least 100 million users within its first 2 months of launching. Studies claim the stories are watched by close to 20 percent of Instagram’s 600 million users that are active on a daily basis.
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